SELLING YOUR HOME PRO TIPS

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1. Price It Strategically — Not Emotionally

  • Don’t “test the market.” The first 7–14 days are when your home gets the most attention.

  • Price slightly below or at market value to create urgency.

  • Review recent sold comps, not just active listings.

  • In competitive markets, strategic pricing can spark multiple offers, which drives the price up naturally.

👉 Overpricing usually leads to price reductions — and that costs you leverage.

2. Make It Show-Ready (First Impressions Win)

  • Deep clean everything (baseboards, grout, windows, ceiling fans).

  • Neutralize bold paint colors.

  • Remove 50% of personal items and clutter.

  • Use light, bright decor — white bedding, fresh towels, simple artwork.

  • Boost curb appeal: fresh mulch, trimmed hedges, pressure wash driveway.

💡 Buyers decide emotionally in seconds.

3.Fix the Small Stuff Before It Becomes Big Stuff

  • Repair leaky faucets.

  • Replace broken tiles or cracked outlets.

  • Service HVAC before listing.

  • Touch up paint.

Minor deferred maintenance makes buyers assume bigger hidden problems.

4. Professional Photography (Non-Negotiable)

  • No cell phone photos.

  • Use HDR photography.

  • Twilight shots for higher-end homes.

  • Consider drone shots if applicable.

Online presentation drives showing requests — which drives offers.

5. Create a “Model Home” Feel

  • Open curtains and maximize natural light.

  • Add fresh flowers or greenery.

  • Set the dining table.

  • Use soft background music during showings.

You’re selling a lifestyle, not just a structure.

6. Be Strategic With Showings

  • Make it easy to show (limited restrictions).

  • Leave during showings.

  • Keep pets out of sight.

  • Keep home consistently clean and staged.

The easier it is to see, the more offers you’ll get.

7. Leverage Market Psychology

  • Consider listing mid-week to build weekend momentum.

  • Review offers after a set deadline (if appropriate).

  • Use “highest and best” strategically in multiple-offer situations.

  • Counter based on net, not just price.

The strongest offer isn’t always the highest — terms matter.

8. Prepare for Inspections in Advance

  • Pre-inspection (optional but powerful).

  • Replace old water heaters or roofs if near end of life.

  • Have warranties and receipts ready.

Prepared sellers negotiate from strength.

9.Understand Your Net Proceeds

Know The:

  • Closing costs

  • Title fees

  • Prorations

  • Mortgage payoff

Sometimes a slightly lower offer with fewer concessions nets you more.

10.Timing Matters

  • Spring is traditionally strongest.

  • But in strong Central Florida markets, demand can be year-round.

  • Inventory levels affect strategy.

Bonus: Work With a Marketing-Driven Agent

Top-dollar sales come from:

  • Proper pricing

  • Professional marketing 

  • Skilled negotiation

  • Strong buyer-agent relationships

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